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The brand is pushing its fall/winter 2016 presentations for both menswear and womenswear until this September. Just like Burberry, Tom Ford shoppers will be able to buy the collection in stores and online on the same day as the runway show.
It's no surprise that Ford's breaking with tradition. He did just show his S/S 16 collection with a Lady Gaga disco music video instead of a runway show or presentation.
Here's Ford's statement in a press release explaining why he's canceling all press appointments during New York Fashion Week, via Fashionista:
We have been living with a fashion calendar and system that is from another era. Our customers today want a collection that is immediately available. Fashion shows and the traditional fashion calendar, as we know them, no longer work in the way that they once did. We spend an enormous amount of money and energy to stage an event that creates excitement too far in advance of when the collection is available to the consumer. Showing the collection as it arrives in stores will remedy this, and allow the excitement that is created by a show or event to drive sales and satisfy our customers' increasing desire to have their clothes as they are ready to wear them.