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Madewell Teams up With Iconic '90s Designer Daryl K. on Denim

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Madewell clearly knows its strengths and weaknesses. It may not be the first brand that comes to mind when you think rock and roll, but no matter, the brand has collaborated with iconic '90s designer Daryl Kerrigan and her Daryl K. label to bring that edge to an 18-piece collection.

Naturally, the designer who made her name with denim pieces has developed a collection for Madewell centered around the material. There's a number of denim pieces, including jeans, shirts, jackets, and a dress.

"I love denim flares," Kerrigan tells Vogue while discussing the collection. "There's some really awesome flares in there, and there's a fitted little jean jacket. They make such a good look together. I love tailoring, and fit is really important and you can achieve that in denim."

Then there are pieces, like the suede fringe jacket and billowing blouses, that are inspired by "70s California daydreams," according to a press release.

The campaign for the collection features famous rocker and longtime Daryl K. fan Kim Gordon of Sonic Youth and her daughter.

The collaboration between Daryl K. and Madewell was apparently done at the behest of Jenna Lyons, creative director at J.Crew, which owns Madewell. Vogue reports that Kerrigan and Lyons had been trying to put something together for some time.

The collection will be available to top Madewell customers on February 8th. Others will have to wait until the general release on February 10th.