Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Kardashian Friend Jonathan Cheban Is Opening a School for Rich Kids to Learn About Rich Kid Things

Jeff Gentner/Getty Images

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Like many Kardashian-adjacent celebrities, Jonathan Cheban has made a lucrative career out of his friendship with America's reality royalty. But unlike his gossip website or his appearance on Celebrity Big Brother, his latest venture seems to be a less of a business at all, and instead a grad school dissertation on the absurdities of the lifestyles of the one percent.

In an interview with New You magazine, Cheban said that he's currently in the process of opening the International School of New York, an institution devoted to teaching "wealthy kids" about essential topics like "private aviation, social media, quality of diamonds, types of caviar, mixed in with economics and other fundamental undergrad and grad classes."

Appropriately, it's located inside Trump Towers, where Cheban "will basically be the Dean of Pop Culture." In his explanation for the necessity of such a school, he says "This is the social stuff you need to know to survive in a city like this with a lot of money. If you are buying a diamond you need to know the clarity and if you are buying a private jet you need to know the different leathers and seats."

Well done, Cheban. This is some densely layered cultural criticism. "The International School of New York," a satirical live performance piece by Jonathan Cheban, is scheduled to debut "soon."