Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Pharrell Williams Is Now the Co-Owner of Jeans Brand G-Star

Photo: G-Star

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Musician, mogul, and creative force Pharrell Williams seems to be focusing in on fashion for 2016. G-Star Raw just announced that Williams is now a co-owner of the jeans brand.

Williams has been working with G-Star for the past two years as part of a collab with Williams's company Bionic Yarn on "RAW for the Oceans," which transforms recycled ocean plastic into denim.

Now, that Bionic Yarn eco-friendly denim initiative will continue and expand. As co-owner, Williams will also be involved in everything at G-Star from collections to advertising and business strategy.

Last month, WWD reported that Williams and his partners repurchased Iconix Brands Group Inc.’s 50% interest in BBC Ice Cream LLC, the owner of Billionaire Boys Club and Ice Cream. That means Williams is back in full control of his clothing lines. WWD reports that Williams and partners will continue the expansion, growth and licensing opportunities of Billionaire Boys Club and Ice Cream.