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Caitlyn Jenner to Star in H&M Campaign

Photo: WireImage/Getty Images

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Caitlyn Jenner just landed her first big fashion campaign. The former Olympian and "I Am Cait" star is participating in an ad for H&M's sportswear line.

H&M posted a behind-the-scenes shot of Jenner in black leggings, sneakers, and a warm-up jacket. She tweeted yesterday: "Backstage with @hm! So proud to be part of their inspiring #HMSport campaign. #MoreIsComing #StayTuned"

It's been nine months since Jenner's groundbreaking Vanity Fair cover revealing her transition, and this spring she's been racking up fashion and beauty partnerships.

Two weeks ago, MAC announced a collaboration with Jenner on a new lipstick color called "Finally Free." That lipstick is out April 7th, and 100% of the proceeds will go towards the MAC AIDS Fund Transgender Initiative.

Jenner's also been in the news lately for defending her conservative political beliefs on her show, and saying that she'd like to be Ted Cruz's "trans ambassador to the president of the United States."

Update: A spokeperson for H&M told WWD:

For H&M it is important to show diversity and a range of personalities in everything we do. We have picked Caitlyn Jenner, one of the world’s most celebrated athletes, as part of this H&M Sports campaign because we want to illustrate that everything is possible – in sports, and in life. It is a collection of performance sportswear made to celebrate individuality and self-belief.