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As watching precisely one second of the reality show LA Ink will tell you, there is a hierarchy of facial piercings based solely on the level of pain required to undergo them. The most badass of these is definitely a tongue ring, with the lamest being a standard earlobe, the resulting pain of which society has deemed suitable for babies.
Which is why it's slightly surprising that Bieber — he of the platinum blonde hair and songs whose message basically boils down to "Please love me" — got the least cool, i.e. the least painful, kind of nose piercing.
In an Instagram post earlier this morning, he revealed the new nostril stud. Biebs, if you want to live up to your very cool Thrasher- and Vetements-inspired tour merch, however, may we suggest at least a septum ring?