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When you nab Kylie Jenner for a campaign the only logical way to promote it is through her social media platform of choice, Snapchat. Puma uploaded several videos and images to its Snapchat previewing the reality star's campaign.
The sportswear brand cleverly disguised the shoes she was wearing with photographer's stray limbs or Snapchat drawings. You can still see the purple camo leggings and matching sports bra with a Puma logo, though. The full campaign will launch April 1st.
When rumors of the deal first started brewing, there was much hand-wringing from brother-in-law and Adidas collaborator Kanye West. "1000% there will never be a Kylie Puma anything," he wrote on Twitter. "That's on my family! 1000% Kylie is on Yeezy team!!!" Then he said the family was going to give the million dollars back.
After Kylie was done swatting West's hands out of her pockets, Puma announced that the deal was done.