clock menu more-arrow no yes

Filed under:

Only Kim Kardashian Could Boost Clothing Sales With a Naked Picture

Photo: Kevin Mazur/Getty Images

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Even when Kim Kardashian isn't wearing an outfit she's still inspiring them. The naked selfie the reality star posted this week was censored with the black bars. Kendall and Kylie recreated the looks with bandeaus and suddenly it's the great time to be in the bandeau business.

Lyst reports, according to Cosmo, that after the nude photo, searches for bandeaus increased 406%. Clearly people realize Kim is onto something here and want to look like censored nude pictures come to life.

The brands cashing in the most on surging interest in the style are Lisa Marie Fernandez, AllSaints, ASOS, Onia, and La Perla. To be expected, Kardashian's photo sparked a lot of controversy and celebs like Chloë Grace Moretz and Amber Rose weighed in. This was one outcome that we did NOT see coming, though.

When you're like I have nothing to wear LOL

A photo posted by Kim Kardashian West (@kimkardashian) on