Snapchat is reportedly going to try and do what even Google could not: Cnet reports that the company is filling its war chests with experts in the wearable field in hopes of making smart glasses people will actually want to wear.
Snapchat's recent hires include people from all over the tech world. Mark Dixon previously worked on Microsoft's own (bulky) 3D glasses project, HoloLens; and Eitan Pilipski comes from a company that created virtual reality experiences. Another new hire, Lauryn Morris, has designed eyewear for the likes of Michael Kors and Zac Posen.
We imagine these three coming together like the Justice League and using their separate, but equally necessary, powers to try and create the perfect pair of smart glasses.
Hiring a virtual reality expert like Eitan means that there could be some sort of option to implement Snapchat's wildly popular filters into the glasses. Imagine a world where everyone you pass by has a rainbow spewing out of his or her mouth! At this point we can only speculate, so let's at least dream big.