Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Snapchat Is Reportedly Going to Take a Stab at Smart Glasses

Photo: Peter Macdiarmid/Getty Images

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Snapchat is reportedly going to try and do what even Google could not: Cnet reports that the company is filling its war chests with experts in the wearable field in hopes of making smart glasses people will actually want to wear.

Snapchat's recent hires include people from all over the tech world. Mark Dixon previously worked on Microsoft's own (bulky) 3D glasses project, HoloLens; and Eitan Pilipski comes from a company that created virtual reality experiences. Another new hire, Lauryn Morris, has designed eyewear for the likes of Michael Kors and Zac Posen.

We imagine these three coming together like the Justice League and using their separate, but equally necessary, powers to try and create the perfect pair of smart glasses.

Hiring a virtual reality expert like Eitan means that there could be some sort of option to implement Snapchat's wildly popular filters into the glasses. Imagine a world where everyone you pass by has a rainbow spewing out of his or her mouth! At this point we can only speculate, so let's at least dream big.