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Glossier, the beauty brand born out of Into the Gloss, launches two new products today, concealer ($18) and lipstick ($18). The concealer is available in five shades, and the matte lipstick in four; both products go on sheer and can be layered for more coverage, a hallmark quality of the "skin is in" Glossier ethos. The additions join Boy Brow, the company's eyebrow product, in what Glossier is calling Phase 2, its take on makeup.
We got some good intel on what the next (and next and next) phases for Glossier will be at founder Emily Weiss's South By Southwest talk over the weekend. First, some good news for the squeaky wheels out there: "We're working on a Priming Moisturizer 'Rich,'" she revealed, a creamier formula of their flagship product, based on customer feedback. "I go through every pictured tagged #glossier on Instagram at the end of the day," Weiss said, "and there are some amazing ideas, catchphrases, hashtags that girls are coming up with." So keep those requests — via Instagram, Facebook, Twitter, what have you — coming. Weiss and team are all ears.
Phase 3 will be "body and beyond," she said, but the big focus for the company right now is Glossier-owned retail. "We'll do that before we do wholesale," she said, so (sorry!) no Glossier at Sephora any time soon. Based on the short-term spaces Glossier has done in the past, the stores will probably be very, very cool. "The beauty shopping experience hasn't had an update in a long time," she said. "It's still based around this idea of the 'expert.' Your opinions on beauty are enough."
Following Operation: Stores, the next horizon (quite literally) will be international expansion. "2017 is going to be a huge year for us."