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Just days after teasing her Puma campaign on Snapchat, Kylie Jenner has unveiled the official campaign for her sneakers. It's the first real look at Jenner's minimalist black kicks, since the evil genius who runs Puma's Snapchat account found myriad ways to hide the actual shoes.
Jenner's kicks are dubbed the Puma Fierce and the reality star describes them as, "a lightweight trainer with zero excuses." It's hard to get a great look at the shoe in the ads, but they appear to feature multiple black panels and an elongated tongue, similar to Rihanna's new Pumas.
The shoes will be released on April 1st and the rest of the Kardashian clan, besides Kanye of course, will be sure to populate the dedicated hashtag #ForeverFierce with images promoting the youngest Jenner's shoes.
"PUMA is putting a great deal of focus and emphasis behind our women's business; this campaign and launch of the Fierce is the latest in many tactics and innovations to support women's training," Adam Petrick, Global Director of Brand and Marketing for Puma, says via a press release. "Kylie Jenner represents the young and bright future of fashion and fitness for women and we are excited to have her be the face of this campaign."
Considering the sort of chaos we've seen surrounding Jenner's lip kit releases, you can count on these being near impossible to procure.