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Like everything Lauren Conrad does, from her LA penthouse to her three lifestyle books, Lauren Conrad's new website is so Lauren Conrad that no other words besides "Lauren Conrad," which has become an adjective in its own right, can possibly describe it. That's called building a brand, and she's good at it.
In a welcome post this morning, her team described the redesign as such:
Lauren wanted the new site to reflect all the changes in her own life and her personal aesthetic since LaurenConrad.com first launched. The new site is still filled with the delicate and special design details LaurenConrad.com is known for, but it's a cleaner, more grownup version of the original.
Possible translation: Lauren Conrad is married now (beautiful ceremony, tbh), and therefore her website is the internet equivalent of a wedding invitation. The font for each header is the exact same calligraphy inviting you to nine hundred weddings this summer, except instead of "Please join us for the marriage of [insert distant college acquaintance here] and [dude you've never met]," it says "Tips for Taking Your Lifestyle Blog to the Next Level."
Here's what that looks like:
Please RSVP here.