In November, Condé Nast cut Allure's founding editor Linda Wells after 24 years at the title, replacing her with Nylon's Michelle Lee. Now Hearst has scooped Wells up.
WWD reports that Wells will be responsible for a multi-page print beauty report that will run inside September subscriber copies of Hearst magazines including Elle, Harper’s Bazaar, Marie Claire and Town & Country. The beauty supplement is a special section and won't replace beauty content at those magazines. It will eventually appear online in some form, the details on that are still being worked out.
"When Linda became available, we reached out to her," Hearst Magazines president of marketing and publishing director Michael Clinton told WWD.
Clinton compared Wells’s role to Hearst’s hiring of Carine Roitfeld in 2012, who now serves as Harper’s Bazaar’s global fashion director while running her own CR Fashion Book.
Wells already landed a gig as beauty editor-at-large at The Cut last month. This new position will allow her continue filing her column at The Cut about important beauty-related topics like Donald Trump's self-tanner.