clock menu more-arrow no yes

Filed under:

Urban Decay Names Ruby Rose ‘Most Addictive New Vice’

Photo: Urban Decay

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Urban Decay has announced a new partnership with everyone's Orange Is the New Black crush, Ruby Rose. The 29-year-old Australian model-turned-actress burst onto the scene when she was cast to play Piper's love interest. Audiences, fashion, and now beauty immediately fell for the tattooed Rose.

"With her badass look, f***-it attitude and playful spirit, she nails what it means to be feminine, dangerous and fun," the brand said in a statement. For now, Rose will serve as Urban Decay's "Most Addictive New Vice," which sounds a lot like an ambassador.

Rose will be "rocking our world and spreading the gospel of our self-expression, addiction to color, and "beauty with an edge," Urban Decay says.

Taking it one step further, the brand teases a collaboration, campaign, or some other type of content creation between Rose and UD in the future. Rose says she was inclined to take on this role for the brand because "Urban Decay believes in supporting individuality and personal self-expression — two values I hold very dear."

For now, though, the wait to see what these two have up their sleeves will have to be just as agonizing as the one for Orange Is the New Black's fourth season.