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Pam Anderson is in the midst of a career comeback. The ultimate '90s pin-up just premiered her new artsy sci-fi film short and scored a glowing NY Times profile this month about her influence in the art world.
Now she's fronting a campaign for Manchester-based fast fashion retailer Missguided.
It's all very classic Pam: Baywatch-style suits, lace-up body-con dresses, bodysuits, and she even wears a pink furry hat, just like at the 1999 VMAS. That hat is burned in our brains for some reason.
Missguided thinks Pam will resonate with other '90s kids too. "Pamela's like our Missguided spirit animal," Missguided’s founder Nitin Passi said in a press release. "She embodies our brand attitude and resonates with a large proportion of our audience who grew up in 90s."
The cool thing about the shoot is that there's an all-woman team behind it. The campaign was shot by 24-year-old photographer and body positive artist Arvida Brystom, styled by freelance creative director Soki Mak, whose work appears in publications like Dazed and ID.