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White jeans: so appealing, but so dangerous for anyone who's prone to spills. But worry less — Old Navy is making a bold claim that could change barbecues forever.
The retailer says that wine, ketchup, coffee, juice, and other commonly spilled substances will wipe right off the brand's new Mid-Rise Stay-White Rockstar Super Skinny jeans, which are priced at $44.94.
The stain-resistant treatment is applied to the jeans at the wash stage. Liquid is supposed to bead up to prevent major stains, and if more difficult stains occur, one wash is supposed to get rid of them.
To care for the jeans, Old Navy says you can just throw them inside-out in the washing machine in cold water, then dry on a low heat setting. Allegedly, the stain-resistant technology will perform well through 20 wash cycles. After that, you might be on your own.