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Elle France Starts Jonathan Saunders-to-Dior Rumor, Sends Internet Into Tizzy

Photo: Tristan Fewings/Getty Images

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Yesterday, Elle France posted and then quickly deleted a story that the vacancy left by Raf Simons at Dior had finally been filled by Jonathan Saunders. In the 24 hours since, the Internet, as its wont to do, has collectively lost its mind.

It's happened too many times in just the past year—Simons was supposedly headed to Calvin KleinPhoebe Philo was leaving CélineAlexander McQueen's Sarah Burton was allegedly taking the very same post the Internet's now assigned Saunders. Someone hits publish without comment from the brand or person involved, a blogger picks it up, Twitter retweets, and voila. Instead of waiting for any kind of confirmation, Twitter is already sounding off on the many opinions it has about the new appointment.

Most are camping out in I-don't-know-how-to-feel-about this territory.

Others have already decided this is a terrible idea.

Dior's left the job open for so long that we're collectively desperate to fill it with anyone.