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Crucial Update

Fashion Publicists Really, Really Want You to Buy an Easter Dress

Driely S. for Racked

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"Hey, have you bought a new Easter outfit yet?" is a question a rather small percentage of people will hear in their lifetime, but in the world of fashion publicity, it is a question that is asked of a journalist every minute of every day, starting about two months prior to the actual holiday.

But unlike other holidays with religious origins, like, say, Christmas, Halloween, or St. Patrick's Day, Easter is one that's less tied to secular culture, largely because it's one of the most sacred days of the year for Christians. Which is to say, an Easter outfit has really always been, and continues to be, about going to church, and aside from a few niche outlets, most fashion websites (including this one) generally don't cover them.

This, however, hasn't stopped the people tasked with promoting everything from orthopedic flip-flops to charm jewelry from sending some (admittedly very creative) pitches via email. Below, an edited selection of releases the Racked team has received.



These egg-citing pieces are as perfectly colorful as eggs from the Easter Bunny!"



Winter is winding down, and these floral gifting innovators have you covered as we swing into spring. [COMPANY NAME] is a great fit for stories or roundups including fresh florals for your Easter/ Passover table."



Hope you're doing well! With Easter just around the corner, we wanted to share a few of [COMPANY]'s seasonal-themed offerings for any last-minute stories you're working on."


"Hey [EDITOR]  -

Hope all is well! Just checking in to see if you were working any Easter/Spring dress stories! My brands, [BRAND], [BRAND], & [BRAND] have an amazing Spring dress collection which all retail under $100 that is just perfect for Easter Sunday!"

"Hi there - hope you had a nice weekend!

[BRAND], [FOUNDER]'s Southern-inspired sportswear and lifestyle label launched the Spring collection today. Are you working on any spring dressing or Easter stories where this could be a fit?"


"Hi -

Need any Easter and or spring shoe styles that are both comfortable and fashionable? Running after little ones will present the need for many women to wear a stylish yet comfortable shoe during Easter for all the egg hunts and festivities associated with this holiday."


Happy almost Spring! As we transition from winter to springtime, the [SHOE NAME] is the season's must-have pump. Women can dress these up with a flowy maxi dress for an Easter Sunday brunch or dress them down with jeans and light sweater shirt for a movie night out."


"Hi Racked,

Stay tuned: we'll be pairing hip-hop wines for Easter on [CANADIAN NEWS CHANNEL] soon ... spring can't come soon enough ;)"