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Vetements has made a killing off of re-appropriating other brand's logos, namely delivery company DHL's. So it's only right that what goes around comes right back around. Some enterprising people/person/meme-appreciator has created a Vetements parody raincoat that reads "Vetememes."
You could buy several of these $59 jokey raincoats for the same price of a single Vetements T-shirt. At this point, it's up for pre-order and any buyers should expect to wait three to four weeks. We can only hope that Vetements will go the way of Gucci and Kanye and embrace these bootleg designers in its next show.
We've reached out to Vetememes because we have several questions, such as and for example: will there be a whole Vetememes collection? And what was the inspiration? Was it former Four Pins' editor-in-chief Lawrence Schlossman's tweet? (Probably, almost definitely yes.)
vetememes— L.A.S (@SartoriallyInc) March 11, 2016
And this is the correct pronunciation, right?
*extremely virgin fashion nerd voice*— skylar bergl (@skylarbergl) March 24, 2016
"its pronounced 'vet-moms'" https://t.co/HrBIaeZYZg
Update: All our Vetememes questions have been answered. It was created by Davil Tran, an employee at menswear reselling site Grailed. Tran works with Schlossman at Grailed, and is actually the one who came up with Vetememes — not the other way around.
Tran tells Raced that he "probably will" produce more Vetememes, but will wait to see how the raincoats sell before officially producing more.
You can follow the brand on Instagram here.
Update 3/31: Vetements has issued the most chill statement in regards to Vetememes to the New York Times.
"Vetements will not be filing any lawsuits over the Vetememes raincoat and hope that he has enjoyed making his project as much as we do making our clothes," Demnsa Gvasalia said.