clock menu more-arrow no yes

Filed under:

Dwayne ‘The Rock’ Johnson Just Designed the ‘Greatest Bag of All Time’

New, 1 comment
Ilya S. Savenok/Getty Images

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Here is a partial list of spring's hottest fashion collabs: & Other Stories x Rodarte, Banana Republic x Timo Weiland, Uniqlo x Carine Roitfeld, and Under Armour x Dwayne "The Rock" Johnson. If one of these things seems out of place, The Rock announced only hours ago that he'll be joining the long list of celebrities with lifestyle brands.

Under the name Project Rock ("We are all a project," he explains), The Rock and Under Armour have collaborated on two limited-edition bags, a duffle ($124.99) and a backpack ($99.99). Here they are:

Photo: Under Armour

Like any great celebrity with a fashion brand, The Rock is already touting his products as "the greatest of all time." Well done.