Dwayne ‘The Rock’ Johnson Just Designed the ‘Greatest Bag of All Time’

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Here is a partial list of spring's hottest fashion collabs: & Other Stories x Rodarte, Banana Republic x Timo Weiland, Uniqlo x Carine Roitfeld, and Under Armour x Dwayne "The Rock" Johnson. If one of these things seems out of place, The Rock announced only hours ago that he'll be joining the long list of celebrities with lifestyle brands.

Under the name Project Rock ("We are all a project," he explains), The Rock and Under Armour have collaborated on two limited-edition bags, a duffle ($124.99) and a backpack ($99.99). Here they are:

Photo: Under Armour

Like any great celebrity with a fashion brand, The Rock is already touting his products as "the greatest of all time." Well done.

#ProjectRock officially launched. 1st up: Greatest bag of all time. Enjoy! #ChaseGreatness https://t.co/5NK6Ax5Z6uhttps://t.co/irT7VKqXBB

— Dwayne Johnson (@TheRock) March 3, 2016