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It's been a year and a half since news of a Beyoncé-designed activewear line was announced, and the singer has kept a tight lock on any info around the brand in that time. Today she finally shared the name of the collection, Ivy Park, as well as a collection video (the girl loves a video announcement!), and a dedicated Instagram account for the line, @weareivypark.
"When I'm working and rehearsing I live in my work out clothes," she said in a statement, "but I didn't feel there was an athletic brand that spoke to me. My goal with Ivy Park is to push the boundaries of athletic wear."
The brand is a 50-50 partnership between Bey and Sir Phillip Green (chairman of the Arcadia Group, whose portfolio includes Topshop), and is expected to hit stores including Topshop, Nordstrom, and Net-a-Porter April 14th. Find the full retailer list below, as well as early images from the collection.
In the video, Bey runs on a treadmill, does high knees, luxuriates in a pool, carries Blue on her back, and talks a lot about her dad motivating her to run in the park.
I would wake up in the morning and my dad would come knocking on my door and tell me it's time to go running. I remember wanting to stop, but I would push myself to keep going. It taught me discipline.
And I would think about my dreams. I would think about the sacrifices my parents made for me. I would think about my little sister and how I was her hero. I would look at the beauty around me, the sunshine through the trees. I would keep breathing.
There are things I'm still afraid of. When I have to conquer those things I still go back to that park. Before I hit the stage I go back to that park. When it was time for me to give birth, I went back to that park. The park became a state of mind. The park became my strength. The park is what made me who I am.
Where's your park?
Logo sports bra and logo waistband legging.
Headband and T-shirt with mesh panels.
Crop leggings with mesh panels.
Full indoor running look. Sneakers!
Logo sweatshirt and a better look at the sneakers.
Logo hat and hoodie.
Long-sleeve crop top and... high-waisted dance panties? Shorts??
Logo leotard. Or swimsuit?
Blue Ivy cameo! Teeny T-shirt.
Not Beyoncé. Logo sports bra, running shorts with logo waistband band, grey sports bra, grey sweatpants, and some kind of bright blue bottom with, again, a logo waistband.
Where and Where to Shop
Online and in store at Topshop, Nordstrom, Zalando, Net-a-Porter, Selfridges, JD Sports, Namshi, Zalora, The Iconic, Glue Store, Myer, and Hudson's Bay beginning April 14th.