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Everything We Know About Beyoncé's Secretive Activewear Collection, Ivy Park

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It's been a year and a half since news of a Beyoncé-designed activewear line was announced, and the singer has kept a tight lock on any info around the brand in that time. Today she finally shared the name of the collection, Ivy Park, as well as a collection video (the girl loves a video announcement!), and a dedicated Instagram account for the line, @weareivypark.

"When I'm working and rehearsing I live in my work out clothes," she said in a statement, "but I didn't feel there was an athletic brand that spoke to me. My goal with Ivy Park is to push the boundaries of athletic wear."

The brand is a 50-50 partnership between Bey and Sir Phillip Green (chairman of the Arcadia Group, whose portfolio includes Topshop), and is expected to hit stores including Topshop, Nordstrom, and Net-a-Porter April 14th. Find the full retailer list below, as well as early images from the collection.

The Video

In the video, Bey runs on a treadmill, does high knees, luxuriates in a pool, carries Blue on her back, and talks a lot about her dad motivating her to run in the park.

I would wake up in the morning and my dad would come knocking on my door and tell me it's time to go running. I remember wanting to stop, but I would push myself to keep going. It taught me discipline.
And I would think about my dreams. I would think about the sacrifices my parents made for me. I would think about my little sister and how I was her hero. I would look at the beauty around me, the sunshine through the trees. I would keep breathing.
There are things I'm still afraid of. When I have to conquer those things I still go back to that park. Before I hit the stage I go back to that park. When it was time for me to give birth, I went back to that park. The park became a state of mind. The park became my strength. The park is what made me who I am.
Where's your park?

The Clothes

Logo sports bra and logo waistband legging.

Headband and T-shirt with mesh panels.

Crop leggings with mesh panels.

Full indoor running look. Sneakers!

Logo sweatshirt and a better look at the sneakers.

Logo hat and hoodie.

Long-sleeve crop top and... high-waisted dance panties? Shorts??

Long-sleeve swimsuit??

Logo leotard. Or swimsuit?

Blue Ivy cameo! Teeny T-shirt.

Not Beyoncé. Logo sports bra, running shorts with logo waistband band, grey sports bra, grey sweatpants, and some kind of bright blue bottom with, again, a logo waistband.

The Instagrams


A photo posted by Beyoncé (@beyonce) on

Introducing IVY PARK a new activewear brand for women. #IVYPARK

A photo posted by IVY PARK (@weareivypark) on

Where and Where to Shop

Online and in store at Topshop, Nordstrom, Zalando, Net-a-Porter, Selfridges, JD Sports, Namshi, Zalora, The Iconic, Glue Store, Myer, and Hudson's Bay beginning April 14th.