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Did Lululemon Just Accuse Beyoncé of Copying Their Spandex?

Photo: Ivy Park/Youtube

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Beyoncé announced her new activewear line, Ivy Park, today. The Beyhive has been freaking out all morning, and now they're freaking out on Lululemon.

The Canadian athleisure brand responded to someone on Twitter who asked, "Is ivy park supposed to be like lululemon?"

It didn't take long for Lululemon to realize what a terrible mistake it had made.

For one thing, no sane person would take on the hive. For another, not even Lululemon owns the idea of athleisure and activewear.

If you want to see more of Beyoncé's designs, she also covered Elle today. Now, let's hold a moment of silence for Lululemon before the Beyhive puts it out of business. We've reached out to the brand for comment and will update when we hear back.

Update: Lululemon has officially taken down its incendiary tweet.

You can still see it here:

This has not stopped the Beyhive from turning the brand's mentions into complete rubble.