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Beyoncé announced her new activewear line, Ivy Park, today. The Beyhive has been freaking out all morning, and now they're freaking out on Lululemon.
The Canadian athleisure brand responded to someone on Twitter who asked, "Is ivy park supposed to be like lululemon?"
@GoodGuySly They do say imitation is the best form of flattery. Maybe Beyonce is so Crazy In Love with our brand, she made her own.— lululemon athletica (@lululemon) March 31, 2016
It didn't take long for Lululemon to realize what a terrible mistake it had made.
@sailorpandaxo No harm meant, we're big fans.— lululemon athletica (@lululemon) March 31, 2016
@AbzSalmeron We hear you, thanks for calling us out.— lululemon athletica (@lululemon) March 31, 2016
For one thing, no sane person would take on the hive. For another, not even Lululemon owns the idea of athleisure and activewear.
If you want to see more of Beyoncé's designs, she also covered Elle today. Now, let's hold a moment of silence for Lululemon before the Beyhive puts it out of business. We've reached out to the brand for comment and will update when we hear back.
@lululemon ugh lulu... Don't talk about bey like that— abbie salmeron (@AbzSalmeron) March 31, 2016
@lululemon In what world does Ivy Park look like your basic ass overpriced yoga pants? Get over yourselves.— Realary Clinton (@lknmre) March 31, 2016
Update: Lululemon has officially taken down its incendiary tweet.
@MikelleStreet We hear you, and it's been deleted.— lululemon athletica (@lululemon) March 31, 2016
You can still see it here:
This has not stopped the Beyhive from turning the brand's mentions into complete rubble.
RIP lululemon #IvyPark— itsRadiantTiffani (@RadiantTiffani) March 31, 2016
Your lines are ugly and overpriced, you just fucked up, hun. You just shaded one of the biggest celebrity of this generation @lululemon— K (@MsBeyhave) March 31, 2016
.@lululemon as if Beyoncé needs to imitate the basic overpriced white girl shit y'all peddle. FOH.— Blue Ivy's Au Pair (@MikeyTBH) March 31, 2016
.@lululemon congrats, you have just let everyone know that you are still just as tone deaf as ever.— elledub cee (@elledub_1920) March 31, 2016
@lululemon i've never seen a single person in anyone of your stores. i doubt beyonce knows what's a lululemon— gory fangtell (@franergia) March 31, 2016