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What do you do when you don't have a record to promote, but what you do have is a new line of lip gloss? You make a music video anyway, because it's 2016 and dropping a cosmetics line is the new dropping a single, dummy.
Released today, "Glosses by Kylie Jenner" is a three minute–long video in which Kylie and her three friends ("Like," "Literally," and "So Cute") stage a heist on some shady dealers in a motel in the middle of the desert.
To be fair, there is music in the video, but no doubt the main event is her new collection of lip glosses, which will be the first non-matte lip product in the Kylie Cosmetics empire. Judging by one recent Instagram captioned with "4/1," the new Glosses collection is dropping tomorrow (unless this is all one very expensive April Fools' joke).
Watch the video below. Notable style elements include a Louis Vuitton headwrap and a snakeskin bra and matching flares.