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Gwyneth Paltrow's Goop Beauty Line Is Selling Out

Photo: Goop

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Gwyneth Paltrow's new Goop beauty line is actually good, non-toxic, organic, edible, and starting to sell out, according to WWD. The line went on sale exactly a week ago and one of its priciest items, the $125 Discovery Set, is already gone from the website.

The Discovery Set includes four of the six products in travel size bottles: the moisturizer, face oil, night cream, and instant facial. None of the standalone products have sold quite as well as the set, which seems to speak to people's interest and curiosity in Paltrow's new venture.

That sentiment is echoed by one of the line's retailers, Shen Beauty. The retailer's founder Jessica Richards tells WWD that sales have been equally split between online and in-store shoppers and added that she also sold out of the Discovery Set. "[Customers] want to try it," she says. "They want to see what she did."

Goop's partner in the skincare line, Juice Beauty, says that there is more to come from these products. "The short wave is [being] governed by the Goop team," Juice Beauty's VP of marketing Paul Deacon says when asked why the products aren't available on the brand's website. "We're working with them on what phase two is going to be."

You can shop Goop Beauty's remaining inventory here.