clock menu more-arrow no yes

Filed under:

Anthropologie Thinks Its Home Goods Could Eclipse Its Clothing

Photo: Eugene Gologursky/Getty Images

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Anthropologie may have built its business on twee dresses, but its home goods could soon eclipse its clothing. Anthropologie chairman Richard Hayne revealed on an earnings call yesterday just how confident he is in Anthropologie's meticulously merchandised lifestyle selection.

Haynes said he envisions apparel accounting for less than half of Anthropologie's sales in the future. That means the brand might eventually be better known as a source for bar carts, sofas, and ornate headboards than sundresses.

Sales of home goods, beauty products, accessories, and shoes were a bright spot in another lackluster quarter for Anthro. Comparable sales for Anthropologie Group were down 2 percent, and the brand revealed it ended 2015 with heavy promotions in order to clear out dresses and sweaters that shoppers passed on at full price.