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Justin Bieber's "Purpose" tour kicks off today, but from the looks of the merch it appears that the Biebs might be eschewing his latest album style and experimenting with some heavy metal instead.
Complex got a look at the merchandise that will be sold online and at concert venues and it's clearly inspired by the singer's current personal style. "We wanted to obviously continue to communicate to JB's core fan base, but also appeal to his new followers," a source who worked on the apparel tells Complex. "We wanted to make something they would wear and stuff [Justin] would wear, too."
The overall look was influenced by vintage rock T-shirts and current streetwear brands. At times, this influence can feel too literal. There's an obvious copy of a Thrasher T-shirt and the hoodies feel clearly influenced by Vetements items that also have text running down the sleeve. (At least in the latter case, the love is mutual as Vetements recently presented a T-shirt with the text "justin4ever.")
There's plenty of pieces to pore over in this collection, including T-shirts, tanks, sweaters, bombers, denim and camo jackets, and hoodies. As with past tours, Bieber's image is printed all over the merch, but now it's an ~edgy~ picture of him with his bleached hair.
You should be able to purchase anything that catches your eye here soon.