Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Coachella Will Welcome Attendees By Putting Cardboard Boxes on Their Faces

Photo: Driely S. for Racked

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

This season's hottest festival accessory is a giant cardboard box. Specifically, a Google Cardboard virtual reality headset, the device that Coachella is handing out to all of this year's ticket holders.

Racked's sister site The Verge reports that the "welcome boxes" containing 2016 Coachella tickets will include a custom Google Cardboard headset. Using the Coachella Virtual Reality app, it will let viewers flip through 360-degree images from past festivals, interviews, a tour of the grounds, and sets from this year's performers. The content will continue to update until the festival's first weekend.

It's not the first time a fashion (or in Coachella's case, fashion-adjacent) event has embraced similar technology. Back in September, Rebecca Minkoff released a 360 video of her fall 2016 presentation along with a $24 custom Google Cardboard.