Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Tracy Anderson Will Sell Protein Shakes and Bars at Target

New, 1 comment
Photo via Racked LA

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Superstar trainer Tracy Anderson inked a deal with Target to sell her protein shake mixes and bars in stores nationwide and on Target's website, Well + Good reports. The products will hit stores this week.

Gwyneth Paltrow turned Anderson into the queen of dance cardio when she started working out with the trainer years ago. The petite blonde's rapidly expanded her empire, which features a video streaming subscription, a clothing line, and nutrition and vitamin products.

But Target picking up the Tracy Anderson Clear shakes and bars is a big step that shows just how much the #Tamily, Tracy Anderson's incredibly devoted network of fans, has grown across the country thanks to streaming her classes online.

The Target versions of Anderson's shakes will be more affordable than the nutrition products, already sold on her website, according to Well + Good, even though the ingredients are similar. A Tracy Anderson Clear bar at Target will cost $6.99 for a box of five bars, while the shakes sold at Target will cost $29.99 per bottle. In comparison, you could fork over up to $120 for a 28-day supply of shake mix on the Tracy Anderson website.

This isn't the only boutique fitness brand Target's partnered with lately: the retailer collaborated with SoulCycle on apparel and free classes this past winter.