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Khloe Kardashian made the cover of Shape's May issue, but she's not happy about it and she's using Twitter to set the record straight. Sound familiar?
Amy Schumer did something similar last week, tweeting her frustrations with Glamour for including her name on the cover of its special Lane Bryant-sponsored plus-size edition. She was concerned that the magazine was calling her size 6/8 body "plus-size," and Glamour's EIC tried to set the record straight, saying the comedian was included for her "constant, consistent" message of body positivity.
Before that, Kerry Washington gracefully called out AdWeek for retouching her face beyond recognition (the internet pointed out that AdWeek was only the latest in a string of magazines to do so), and last year, Zendaya took a magazine to task for erasing her hips.
Today, Shape revealed its Khloe Kardashian cover and the fitness-obsessed Kardashian made it known she doesn't like the photo the magazine used at all. "I'm thrilled to be on the cover but we took so many better cover images," she wrote in a series of tweets.
As with Amy's Glamour cover, there's a Lane Bryant connection to this story. WWD reports that Shape timed a body positive campaign with Lane Bryant to the May issue, but it didn't inform Kardashian about the ad component of the campaign. So this Lane Bryant tie-in might be a surprise to Khloe.
"We didn’t talk about it to her, about the [advertising] campaign per se," Shape's editor-in-chief Elizabeth Goodman Artis told WWD. "I felt like the timing was right to put a bow around it. I had Khloé Kardashian coming up on the cover."
Kardashian is supposed to participate in Shape’s body positivity campaign with the hashtag #LoveMyShape, starting Wednesday. She and other influencers are even supposed to wear sports bras and T-shirts printed with #LoveMyShape logos. So far, Khloe hasn't tweeted the hashtag yet, but here's what she said about the cover image:
Love Shape mag & I'm thrilled to be on the cover but we took so many better cover images.— Khloé (@khloekardashian) April 12, 2016
I wish they would have used the other set ups over that simple grey look.— Khloé (@khloekardashian) April 12, 2016
But how fucking crazy that me... "The fat one" is on the cover of Shape!!! Ha!— Khloé (@khloekardashian) April 12, 2016