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Taylor Swift Bleached Her Hair in the Name of Coachella

Photo: Anthony Harvey/Getty Images

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Taylor Swift, formerly a skater skirt– and pastel crop top–wearing celebrity, is now a choker– and Vetements boot–wearing celebrity. Despite the fact that I'm not entirely convinced she wants to be, this is the new Taylor Swift. Here's another part of her makeover: Taylor Swift bleached her hair in the name of Coachella.

On Instagram this afternoon, she shared a photo of her newly bleach white hair with the caption "BLEACHELLA" followed by a lightning rod emoji. Again, very un-Taylor Swift.

There is perhaps a reason behind this choice, in that she recently posed for an equally non–Taylor Swift cover shoot with Vogue in which she (presumably) wore a wig in a similar shade. The person in said spread could be anyone from Karlie Kloss to Michelle Williams to Anna Ewers to Miley Cyrus, even — literally anyone besides Taylor Swift.

Anyway, whoever that person in that Vogue spread was, here she is again, sneaking in on Taylor Swift's Instagram:

A photo posted by Taylor Swift (@taylorswift) on