Is MAC Trolling Us With This New Collection?

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Troll dolls will never, ever die. MAC just announced a new summer makeup collection devoted solely to the so-ugly-they're-cute toys of your childhood, which were invented in 1959 and then experienced a '90s revival.

Everything '90s is coming back, so sure, MAC, go ahead with the troll doll makeup. This collection will launch online on July 28th and in stores on August 4th.

What does a "MAC Good Luck Trolls" collection look like? Lots of neon colors, of course. The troll doll hair-inspired options include lime yellow, blue, and frosted hot pink lipstick, with names like "Bubble Butt" and "Midnight Troll." For eye shadow, choose between bright pink, white, mustard yellow, and cobalt blue shades, along with plenty of glitter options. The collection also includes brushes, and all the products are priced between $16 to $43.

"The Good Luck Trolls have evoked love and joy since the 1960s. We are so happy we can put the spotlight on them again. MAC Cosmetics celebrates pop culture and fantasy – and brings these enchanting characters to life – through this eclectic, bright-hued collection," MAC senior vice president/group creative director James Gager said in a statement.