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Another day, another ignorant tweet completely ignoring the contributions of black women to beauty. Today's biggest offender? The UK-based fast fashion store, ASOS.
The clothing store took to its Twitter to promote a blog post on how to pull off Cara Delevingne's "micro braid" from the MTV Movie Awards, stating: "Thanks to @Caradelevingne, micro braids are a thing."
The post and tweet, which have both been deleted, are unfortunate, because not only is Delevingne's single misshapen cornrow not a micro braid, she is the last person to thank for making the hairstyle "a thing." Has ASOS never heard of Brandy? Have they never seen a single photo of Alicia Keys or Beyoncé circa 2003?
A quick Google search clearly states what micro braids are (multiple tiny, delicate braids tightly woven into hair), and an even simpler image search makes it clearer.
Thankfully, the Twitter community wasn't having it. They took to ASOS's mentions right away to point out its obvious blunder.
We've reached out to ASOS for a comment and will keep you updated about what went down.
@asos Question... For the decades & centuries that black women rocked micro braids, they weren't a "thing" until Cara Delevigne wore them?— Toni Duclottni (@HouseOfHaute) April 20, 2016