Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Kate Middleton May Dress George and Charlotte the Same Way to Prevent Shopping Madness

The royal family's most recent Christmas card.
The royal family's most recent Christmas card.
Photo: Chris Jeff/Getty Images

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

There might be a reason Prince George is just as synonymous with perfectly rotund pink cheeks as he is with elbow patches and knee-high socks: Kate Middleton is trying to protect him from the same shopping frenzy that surrounds the clothes she wears (for context, it's news when Kate wears something that doesn't sell out).

The Daily Mail asked a British "digital brand expert," a "children's style guru," and a children's stylist to weigh in on George and Charlotte's clothing, which tends to remain basically the same in each appearance. While two-year-old George is rarely photographed without a Peter Pan collar, retro shorts, knee-high socks, and Mary Janes, Princess Charlotte's uniform appears to be a floral patterned dress paired with tights and topped with a pink cardigan.

Here are both George and Charlotte in a family portrait in honor of their great-grandmother's 90th birthday:

Photo: Handout/Getty Images

Meanwhile, here's Charlotte in a portrait taken in mid-November:

The reason behind their uniform-ification, besides the fact that it's both adorable and traditional, might also be a way to avoid an "inappropriate frenzy around their outfits."

"Rather than creating a shopping frenzy around her daughters supposed 'endorsement' of the designer," said digital brand expert Holly Peacock, "she's attempting to represent the normality of her family by dressing her child in a similar outfit twice." Moreover, most pieces worn by George and Charlotte are by affordable children's brands, like Amaia Kids and M&H.

"They don't wear the latest greatest designer kids gear from Gucci or Dior, for example," added children's style consultant Suzanne Peters. "They wear under the radar, inoffensive clothes that hopefully encourage people to look at the children and their smiles, rather than what brand they are wearing."

Makes sense. Plus, a world without George's socks is not a world anyone should have to live in.