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Where? HBO, which will be free for all cable subscribers this weekend. If you don't have cable, sign up for HBO Now's free trial.
When? 9:00 p.m. EST/6:00 p.m. PST on Saturday, April 22.
What the heck? Great question! According to the rumors currently circulating, Lemonade could be any of the following: A feature-length video, a behind-the-scenes documentary in the style of her 2013 Life Is But a Dream, a film starring Bey the Actor, a "visual album" like her self-titled 2013 release, etc. No matter what, it's a Beyoncé event, which will surely have its own dictionary definition shortly.
Who made this thing? The Beyhive, a fan account on Twitter that seems to be in step with every move their queen makes, hinted that director Kahlil Joseph is involved with the project. Joseph is responsible for hip hop's most striking videos, like the 15-minute-long m.A.A.d. short film, which was built around Kendrick Lamar's 2012 album good kid, m.A.A.d city.
The visuals in the trailer for Lemonade (above) serve to corroborate Joseph's involvement — his style is as gorgeous and it is disturbing — and he's known for making these sorts of "events" that are an ambiguous cross between music video and movie. See also: His spring 2014 fashion film with Kenzo.
Anything else? Yes! According to docs obtained from Louisiana Entertainment, the estimated budget for Lemonade was $1.35 million. It began shooting on the first of November and wrapped this January, so Beyoncé likely handed the film over to HBO this week.