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Rachel Parcell has already hit it big with fashion blogging. The Utah-based blogger behind Pink Peonies reportedly earns $1 million per year on affiliate links alone, and drove $1 million in sales at Nordstrom after a 2014 holiday promotion with the department store.
Now she's graduated from blogging to her own clothing collection, taking a page out of Cupcakes and Cashmere blogger Emily Schuman's book. Parcell's launching her eponymous line today, dresses and skirts priced from $100 to $185 made almost entirely of pink and lace.
For a moment there, every popular fashion blogger was launching their own clothing collection or partnering with a brand, from Rumi Neely's Are You Am I to Nicolette Mason for Addition Elle. But this seems to have cooled down recently. So is the Pink Peonies collection an anomaly, or are blogger clothing lines ramping back up?