Pink Peonies Blogger Launches Her Own Clothing Line

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Rachel Parcell has already hit it big with fashion blogging. The Utah-based blogger behind Pink Peonies reportedly earns $1 million per year on affiliate links alone, and drove $1 million in sales at Nordstrom after a 2014 holiday promotion with the department store.

Now she's graduated from blogging to her own clothing collection, taking a page out of Cupcakes and Cashmere blogger Emily Schuman's book. Parcell's launching her eponymous line today, dresses and skirts priced from $100 to $185 made almost entirely of pink and lace.

Parcell is nothing if not consistent. The blogger's worn so many pink outfits over the years, that her clothing line's focus on feminine, modest looks will directly appeal to her fanbase.

For a moment there, every popular fashion blogger was launching their own clothing collection or partnering with a brand, from Rumi Neely's Are You Am I to Nicolette Mason for Addition Elle. But this seems to have cooled down recently. So is the Pink Peonies collection an anomaly, or are blogger clothing lines ramping back up?

Today's Sunday best with my Isla Rose. It feels so surreal to finally be wearing one of my @rachelparcell dresses! You'll be able to shop this dress along with the rest of my spring collection tomorrow!!!! #soexcited #sundaybest #rachelparcell

A photo posted by Pink Peonies (@rachparcell) on Apr 24, 2016 at 3:10pm PDT

Watch: How Pink Became a Color for Girls