clock menu more-arrow no yes

Filed under:

H&M Unveils the Swedish Olympic Team’s New Uniforms

Racked has affiliate partnerships, which do not influence editorial content, though we may earn commissions for products purchased via affiliate links. We also occasionally accept products for research and reviewing purposes. See our ethics policy here.

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Images of Sweden's H&M-designed uniforms for this year's Olympic Games in Rio are finally available, and we've got to give it to them — the light blue and yellow gold combo has never looked better.

The Swedish fast fashion retailer designed a wide-range of uniforms for their home country's Olympic and Paralympic athletes that include outfits for the opening ceremonies, closing ceremonies, and athletic competitions in between.

"We are truly honored to also do the competition outfits for some selected sports. The result is a technical, high-fashion Olympic collection with a lot of the garments made in sustainable materials such as recycled polyester," says Pernilla Wohlfahrt, the design and creative director at H&M.

Luckily, the Swedes won't be the only ones who can get their hands on these wind-breaker jackets, performance tights, and T-shirts. H&M will unveil a new collection inspired by the uniforms this summer with former-Olympian Caitlyn Jenner serving as the campaign's frontwoman.

This isn't the first time H&M has taken one for the home team. They also designed Sweden's uniforms for the Sochi 2014 Winter Olympics.

Click through our gallery above to get a glimpse of the uniforms modeled by some of Sweden's top athletes.


Watch: A Look at Olympic Uniforms