Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Crucial Update

New Evidence Suggests Classpass Is Actually ‘Becky With the Good Hair’

Photo: HBO

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

To say that Beyoncé's visual album Lemonade has dominated the pop cultural conversation over the past few days would be an understatement. Nobody can seem to get enough of the music, the cinematography, the phenomenal wardrobe — and especially the album's lyrics. In the standout track "Sorry," as you likely know by now, Beyoncé sings of her cheating husband Jay Z, "He only want me when I'm not there / He better call Becky with the good hair."

Instantly, the internet went wild trying to identify this "Becky." First, the Beyhive came for Rachel Roy (and, in an epic mixup, Rachael Ray); Rita Ora was targeted next. Both women have spoken out against the claims on social media, but now, it doesn't really matter — because the actual Becky has officially been identified.

It's Classpass. After all, how else would one explain the fitness company's decision to dramatically raise its monthly NYC rates from $125 to $200 (or $190 for existing members)?

An email that went out to Classpass users this morning explained the price hike thusly: "As our community of members has grown, it's become clear that our business must evolve to meet their needs. In order to build a membership that's best for our customers and for our business, we can no longer sustain a one-size-fits-all Unlimited membership at our current rates."

In other words, every promise don't work out that way.