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To say that Beyoncé's visual album Lemonade has dominated the pop cultural conversation over the past few days would be an understatement. Nobody can seem to get enough of the music, the cinematography, the phenomenal wardrobe — and especially the album's lyrics. In the standout track "Sorry," as you likely know by now, Beyoncé sings of her cheating husband Jay Z, "He only want me when I'm not there / He better call Becky with the good hair."
Instantly, the internet went wild trying to identify this "Becky." First, the Beyhive came for Rachel Roy (and, in an epic mixup, Rachael Ray); Rita Ora was targeted next. Both women have spoken out against the claims on social media, but now, it doesn't really matter — because the actual Becky has officially been identified.
It's Classpass. After all, how else would one explain the fitness company's decision to dramatically raise its monthly NYC rates from $125 to $200 (or $190 for existing members)?
I'M ABOUT TO GO FULL LEMONADE ON #CLASSPASS. BOY, BYE.
— Meghan Hubert (@megagahubert) April 27, 2016
brb making an hour-long visual album over my feelings of betrayal re: @classpass fee hike #classpass pic.twitter.com/CenHLS053t
— Christina Crisostomo (@christina_jean) April 27, 2016
BREAKING NEWS: #ClassPass has officially been identified as Becky With The Good Hair. pic.twitter.com/SWLrbvCqmV
— Meghan Hubert (@megagahubert) April 27, 2016
It appears as if #classpass has made #lemonade into a verb, as in: 'im going to lemonade on classpass.' Hope @APStylebook is watching.
— Lila Delilah (@MadisonAveSpy) April 27, 2016
My #ClassPass story in #Lemonade chapters:
— Meghan Hubert (@megagahubert) April 27, 2016
1) Intuition
2) Denial
3) Anger
4) Apathy
5) Emptiness
6) Accountability
7) Forgive NAH BOY, BYE
Lol @classpass bad move raising prices days after #LEMONADE drops - Your customers are living for betrayal rn pic.twitter.com/Zs0ZgdYmyD
— Kaitlin Ashley (@KashFlows) April 27, 2016
#Classpass better call Becky with the good hair pic.twitter.com/lBULR2YnMl
— Alex Cinque (@noway_itscinque) April 27, 2016
Hot Take: ClassPass is Becky With The Good Hair
— Max (@maxdkaplan) April 27, 2016
An email that went out to Classpass users this morning explained the price hike thusly: "As our community of members has grown, it's become clear that our business must evolve to meet their needs. In order to build a membership that's best for our customers and for our business, we can no longer sustain a one-size-fits-all Unlimited membership at our current rates."
In other words, every promise don't work out that way.