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Everyone's favorite Canadian under 30, Drake, released his album Views in the wee hours of Friday morning. With it, the rapper included a digital booklet featuring images of him doing things like standing beside a Rolls Royce in a fur coat, leaning off a city balcony in a shearling jacket, and sipping champagne in a pair of incredibly silky pajamas that can only be described as luxe. (I've always believed that using that word should get your fashion writer license revoked immediately. But today, everything is luxe.)
Truly, the Views digital booklet is the most fashion thing you will see all day. I almost wrote "lookbook" instead of "booklet" there. See?
This is luxury.
This is literally just a Canada Goose campaign.
This is the natural successor to Matthew McConaughey's Lincoln ads.
This might be a Valentino campaign circa 2008?
This is definitely an Annie Leibovitz shoot for Vogue.
This was probably "Shot on an iPhone 6."
These are flowers.