Drake’s ‘Views’ Digital Booklet Is the Most Fashion Thing You Will See all Day

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Everyone's favorite Canadian under 30, Drake, released his album Views in the wee hours of Friday morning. With it, the rapper included a digital booklet featuring images of him doing things like standing beside a Rolls Royce in a fur coat, leaning off a city balcony in a shearling jacket, and sipping champagne in a pair of incredibly silky pajamas that can only be described as luxe. (I've always believed that using that word should get your fashion writer license revoked immediately. But today, everything is luxe.)

Truly, the Views digital booklet is the most fashion thing you will see all day. I almost wrote "lookbook" instead of "booklet" there. See?

An image from the Views digital booklet. Photo: Views

That's fashion.

A image from the Views digital booklet. Photo: Views

This is luxury.

An image from the Views digital booklet. Photo: Views

This is literally just a Canada Goose campaign.

An image from the Views digital booklet. Photo: Views

This is the natural successor to Matthew McConaughey's Lincoln ads.

An image from Drake's Views digital booklet. Photo: Views

This might be a Valentino campaign circa 2008?

An image from the Views digital booklet. Photo: Views

This is definitely an Annie Leibovitz shoot for Vogue.

An image from the Views digital booklet. Photo: Views

This was probably "Shot on an iPhone 6."

An image from the Views digital booklet. Photo: Views

These are flowers.