Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Kylie Jenner Will Bring Back the Von Dutch Hat If It Kills Her, Dammit

Photo: @kingkylie/Instagram

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

For a brief period on Friday night, the world collectively furrowed their brows and meditated on one image, asking ourselves questions like "What?" and more pressingly, "Why?". The photo in question was an Instagram of Kylie Jenner in a typical mirror selfie pose, but wearing a Von Dutch trucker hat.

A photo posted by King Kylie (@kyliejenner) on

Like all things combining Kylie Jenner, Instagram, and trends from the early 2000s, there's a lot to unpack, most notably the fact that a celebrity hasn't dared to publicly appear in a Von Dutch hat in over a decade, probably. Also, this is Kylie Jenner, a person who created an entire music video to mark the release of lip gloss. Wearing things willy-nilly, Kylie Jenner does not.

But lest her followers believe this to be a one time–only instance about which she was mostly kidding, she took the rest of the weekend to Instagram two more photos of herself wearing a Von Dutch trucker hat.

A photo posted by King Kylie (@kyliejenner) on

A photo posted by King Kylie (@kyliejenner) on

The big question here is, of course, where does one even get a Von Dutch hat these days? Long thought to have been dumped out with the rest of the steaming trash pile that was early 2000s pop culture, the brand's website boldly proclaims itself "STILL ALIVE." Of course, we should've seen this coming with the return of the track suit. Hopefully the early aughts fashion revival stops here.