Alice + Olivia x Grateful Dead Sets a Thrilling Precedent for Capsule Collections

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Next Wednesday — the final Wednesday before the Four Horsemen of Coachella (Calvin Harris, Ellie Goulding, both members of Jack Ü) ride into the desert — Alice + Olivia will be holding a "see-now, buy-now" runway show in Los Angeles. This is unsurprising. Slightly more interesting is the fact that it will feature an Alice + Olivia x Grateful Dead capsule collection, a weird pairing based on everything that is available on Alice + Olivia's website right now.

If you're unfamiliar with either or both of these parties, here are some people who attended "Fare Thee Well, A Tribute to the Grateful Dead" in Chicago last July.

Some Deadheads. Photo: Daniel Boczarski/Getty Images

This guy, too.

Another Deadhead. Photo: Daniel Boczarski/Getty Images

And here are some people who were at Alice + Olivia's spring 2016 presentation.

Some nice ladies. Photo: Rob Kim/Getty Images

Here are some more.

Some nice Hiltons. Photo: Andrew Toth/Getty Images

Clearly, there is a cultural divide. Not that unexpected pairings can't also be great pairings! In popular culture, for instance, dogs and cats are understood to have an antagonistic relationship, and yet in Homeward Bound: The Incredible Journey, two dogs and one sassy cat band together to travel across America in search of the family they were separated from.

With that compelling precedent in mind, please enjoy our "Improbable Collaboration Generator," for more brand and bands that just might beautiful music — and by music, I mean money — together.