Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

or
clock menu more-arrow no yes

Filed under:

Alice + Olivia x Grateful Dead Sets a Thrilling Precedent for Capsule Collections

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Next Wednesday — the final Wednesday before the Four Horsemen of Coachella (Calvin Harris, Ellie Goulding, both members of Jack Ü) ride into the desert — Alice + Olivia will be holding a "see-now, buy-now" runway show in Los Angeles. This is unsurprising. Slightly more interesting is the fact that it will feature an Alice + Olivia x Grateful Dead capsule collection, a weird pairing based on everything that is available on Alice + Olivia's website right now.

If you're unfamiliar with either or both of these parties, here are some people who attended "Fare Thee Well, A Tribute to the Grateful Dead" in Chicago last July.

Alice + Olivia x Grateful Dead

Some Deadheads. Photo: Daniel Boczarski/Getty Images

This guy, too.

Grateful Dead

Another Deadhead. Photo: Daniel Boczarski/Getty Images

And here are some people who were at Alice + Olivia's spring 2016 presentation.

Alice + Oliva

Some nice ladies. Photo: Rob Kim/Getty Images

Here are some more.

Alice + Olivia

Some nice Hiltons. Photo: Andrew Toth/Getty Images

Clearly, there is a cultural divide. Not that unexpected pairings can't also be great pairings! In popular culture, for instance, dogs and cats are understood to have an antagonistic relationship, and yet in Homeward Bound: The Incredible Journey, two dogs and one sassy cat band together to travel across America in search of the family they were separated from.

With that compelling precedent in mind, please enjoy our "Improbable Collaboration Generator," for more brand and bands that just might beautiful music — and by music, I mean money — together.