Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Online Shoppers Wanted Jumpsuits After Last Night's iHeartRadio Red Carpet

Photo: Rich Polk/Getty Images

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

There were plenty of looks that stood out from last night's iHeartRadio Music Awards — Bieber's new dreadlocks (.......), Selena Gomez's triple-decker choker, and the formation of a celebrity bob haircut mafia — but no garment was more ubiquitous on the red carpet than the jumpsuit. From Taylor Swift's sparkly black version to Selena Gomez's cutout-replete red style, adult onesies were all over.

This pattern left shoppers feeling inspired. "Social commerce website" Polyvore tracked searches on different kinds of jumpsuits throughout the night, and found that each look corresponded with higher search traffic.

When Taylor showed up in Saint Laurent, searches for sequin jumpsuits jumped 50%, while Selena caused a 37% increase in searches for red jumpsuits. Meanwhile, Cheryl Burke's plunging wide-leg look caused search traffic for white jumpsuits to increase 55%. No word on who, exactly, is doing the searching, but if teens suddenly start wearing jumpsuits to prom, you'll know who to thank.