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Taylor Swift’s ‘New Romantics’ Video Is Here — But There's A Catch

By Elana Fishman
Photo: Mark Metcalfe/Getty Images

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

At this point, it’s tough to tell which couple has the better relationship: #Tayvin (Taylor Swift/Calvin Harris, of course) or #Tapple (Taylor Swift/Apple). Last June, as you probably remember, Swift penned a buzzy open letter urging the company to pay proper royalties to artists during Apple Music’s free three-month trial period; within 24 hours, Apple had changed its policy. And since then, it’s been a total lovefest between the pop superstar and the tech giant. Last December, Swift released her concert film The 1989 World Tour Live via Apple Music — and just last week, she wiped out on a treadmill for a (very funny) ad for the service.

Now, she’s premiered her music video for "New Romantics" exclusively on Apple Music (apparently, while the best people in life may be free, certain content isn't). And, well, it’s sort of just a cobbled-together compilation of clips (some new, some not) from her tour, complete with behind-the-scenes shots and a few voiceovers from the singer declaring her undying love for her Swifties. As an ode to her fans, it works, and diehard Swifties who’ve streamed The 1989 World Tour Live numerous times (myself included) will be into it. That said, I’d be lying if I said I wasn’t a little bit disappointed Swift didn’t go all-out for the video attached to one of 1989’s strongest tracks with something really big, beautiful, and lush. Remember the "Blank Space" video? More of that, please!

Check out the "New Romantics" video on Apple Music.

Update: You can now watch the video for free on Vevo!

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