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Back in February, Caitlyn Jenner and MAC Cosmetics announced they'd partnered up to create a signature shade of lipstick, Finally Free. Though she's not the first Kardasho-Jenner to dip her toes in the beauty industry (last week Kylie made an entire music video just to promote her new line of lip gloss), this one comes with a conscience: 100% of the $17 selling price goes towards the MAC Aids Fund Transgender Initiative, which supports transgender communities.
With the launch of the lipstick, the beauty brand also released the first image from their campaign. MAC shared the photo on Instagram earlier today with the caption "@CaitlynJenner fearlessly shared her transition with the world, and now her new M·A·C Lipstick, Finally Free… is finally here!"
Below, the full photo, as well as a look at the rosy nude shade in action: