Cookie banner

This site uses cookies. Select "Block all non-essential cookies" to only allow cookies necessary to display content and enable core site features. Select "Accept all cookies" to also personalize your experience on the site with ads and partner content tailored to your interests, and to allow us to measure the effectiveness of our service.

To learn more, review our Cookie Policy, Privacy Notice and Terms of Use.

clock menu more-arrow no yes mobile

Filed under:

Saint Laurent Erased All Traces of Hedi Slimane From Its Instagram

Photo: Catwalking/Getty Images

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Saint Laurent deleted every single Instagram post this week, effectively wiping out all traces of Hedi Slimane's time at the brand.

After deleting everything, Saint Laurent posted just one Instagram, a photo of new creative director Anthony Vaccarello. Welcome, Anthony! This appears to be your blank slate.

For whatever reason, it looks like Saint Laurent chose to leave its Facebook and Twitter feeds untouched — both still have posts from the Hedi Slimane era.

Instagram commenters compared the photo wipe to a bad teen breakup. One commenter wrote: "Hedi did so much for the house and you just pretend that Hedi never existed?"

DKNY went with a similar social media cleanse last year right before the designers from Public School took over, deleting all its Instagram posts and dismantling the brand's popular Twitter account DKNY PR Girl.

Erasing Instagrams doesn't mean anyone's going to forget Hedi anytime soon.