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Saint Laurent deleted every single Instagram post this week, effectively wiping out all traces of Hedi Slimane's time at the brand.
Instagram commenters compared the photo wipe to a bad teen breakup. One commenter wrote: "Hedi did so much for the house and you just pretend that Hedi never existed?"
DKNY went with a similar social media cleanse last year right before the designers from Public School took over, deleting all its Instagram posts and dismantling the brand's popular Twitter account DKNY PR Girl.
Erasing Instagrams doesn't mean anyone's going to forget Hedi anytime soon.