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Saint Laurent Erased All Traces of Hedi Slimane From Its Instagram

Photo: Catwalking/Getty Images

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Saint Laurent deleted every single Instagram post this week, effectively wiping out all traces of Hedi Slimane's time at the brand.

After deleting everything, Saint Laurent posted just one Instagram, a photo of new creative director Anthony Vaccarello. Welcome, Anthony! This appears to be your blank slate.

For whatever reason, it looks like Saint Laurent chose to leave its Facebook and Twitter feeds untouched — both still have posts from the Hedi Slimane era.

Instagram commenters compared the photo wipe to a bad teen breakup. One commenter wrote: "Hedi did so much for the house and you just pretend that Hedi never existed?"

DKNY went with a similar social media cleanse last year right before the designers from Public School took over, deleting all its Instagram posts and dismantling the brand's popular Twitter account DKNY PR Girl.

Erasing Instagrams doesn't mean anyone's going to forget Hedi anytime soon.