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Gwyneth Paltrow’s Nontoxic Lube Origin Story: It All Started With ‘Grace and Frankie’

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You discover one bottle of nontoxic lube that works and you're going to want to tell everyone you know about it. It's natural, just like Gwyneth Paltrow. She of many titles appeared on Chelsea Handler's new Netflix talk show, Chelsea, peddling her recent Goop sex-themed shopping guide. The shop includes a $15,000 24-karat gold dildo, but it also includes a stain-free, water-based, water-soluble, affordable lubrication. The bottle costs a little more than a Chipotle burrito, but it probably won't poison you.

Paltrow and her team decided to look into it after watching Netflix's Grace and Frankie, since Frankie (Lily Tomlin) makes her own lubrication out of yams. She explains to Handler, "We started thinking, 'Is lube toxic? Why is she making homemade lube?' And then we started reading [the ingredients]. We're very conscious about nontoxic products at Goop. And we learned that lube is actually really toxic. It goes in very absorbent areas, as we know, so, yes, we found a nontoxic organic lube that we are now selling on"

In short, when mommy loves a Netflix show very much, she gives the internet a special hug and organic sex gel gets made.