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Organic Avenue Rises from the Grave

Green juice as street style accessory. Photo: Christian Vierig/Getty Images
Green juice as street style accessory. Photo: Christian Vierig/Getty Images

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New Yorkers in pursuit of glowing skin will soon have another option for their daily green smoothies and turmeric-lemon-ginger shots — not that they need it, in a city overgrown with evidence of the booming juice market. Organic Avenue, the chain that filed for bankruptcy and shuttered all its locations last October after a series of financial struggles, is back from the dead.

You could also call it a #rebirth, as the company did in an Instagram post announcing that on Tuesday it will reopen its Bleecker Street location, which has remained unoccupied since it closed. Organic Avenue's website is still just a landing page promising that it's building something "behind the scenes," but the post suggests that further openings will be in order.

Interestingly, founder Denise Mari, who left the company well before its bankruptcy, is leading its revival. We've reached out to Organic Avenue for more information and will update when we hear back.

Until then: rejoice, juice minions!