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New Yorkers in pursuit of glowing skin will soon have another option for their daily green smoothies and turmeric-lemon-ginger shots — not that they need it, in a city overgrown with evidence of the booming juice market. Organic Avenue, the chain that filed for bankruptcy and shuttered all its locations last October after a series of financial struggles, is back from the dead.
You could also call it a #rebirth, as the company did in an Instagram post announcing that on Tuesday it will reopen its Bleecker Street location, which has remained unoccupied since it closed. Organic Avenue's website is still just a landing page promising that it's building something "behind the scenes," but the post suggests that further openings will be in order.
Maybe you noticed -- our last Instagram post was all the way back in October. Well, we've been really busy behind-the-scenes since then! And now, we're thrilled to announce that after several years away, company founder @denisemarilove has returned home to help bring a new and improved Organic Avenue back to NYC (and beyond). On Tuesday May 17th, we'll officially be back in business! So join us at our 62 Bleecker St. location to celebrate this amazing #rebirth
Interestingly, founder Denise Mari, who left the company well before its bankruptcy, is leading its revival. We've reached out to Organic Avenue for more information and will update when we hear back.
Until then: rejoice, juice minions!