Dove’s New Deodorant Ad Captures a Woman’s Proposal to Her Boyfriend

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In the past, Dove has engineered some pretty conceptual experiments for its commercials — like asking women to walk through doors labeled "beautiful" or "average" and enlisting a forensic sketch artist to illustrate women's self-perceptions.

For its latest campaign, Amazing Moments, the brand aims to capture sweet moments as they happen to real people. The below YouTube short tells the story of Louisa and Rob, who met in maybe the cutest possible way: She had a poster of his band on her wall when she was 12, then they met randomly later in life and fell in love.

Now, Louisa is planning a surprise proposal to Rob (!) and Dove's cameras are there the entire time. The tagline is: "Sometimes the moments that make us sweat are the most amazing moments of all" to tie it all back to deodorant. It's cute.