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Vetements just hit a particularly impressive milestone in its rapid rise to the top of the fashion heap. The Chambre Syndicale de la Haute Couture, France's governing body for the fashion industry, announced Wednesday that Vetements has been granted guest membership to Paris Couture Week in July. Yes, this from the newbie label that made a splash with street style-ready items like $775 riffs on Champion sweatshirts, fake DHL t-shirts, and 100 percent polyester raincoats.
As WWD first reported, J.Mendel, Iris Van Herpen, Francesco Scognamiglio, and Yuima Nakazato have also been invited to the couture calendar this year.
Vetements, of course, is more than mass produceable basics — designer Demna Gvasalia didn't get the creative director gig at Balenciaga for nothing. For fall, the Vetements team presented a collection full of tailored suits that forced the models into an awkwardly hunched-over posture, mixed in with outsize shoulder padding, thigh-high leather boots with a waders vibe, and some very salable hoodies.
Still, we're curious to see how this turns out. What exactly is the Vetements take on haute couture?