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With one fell swoop, Scott Disick just accidentally revealed the entire machinations behind Instagram sponsorships by way of an astoundingly lazy copy and paste mishap, a kind of mishap that is impressive in and of itself. While the Instagram has since been deleted, nothing ever really dies on the Internet, and a screenshot survives. Behold, true DGAF-ery in its purest form:
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Whoooooops.
Racked recently discovered that these kind of health brand sponsored celeb posts can be extremely lucrative — like $250,000 kind-of-lucrative — and here is cut and dry evidence of how little effort goes into them.
Another day, another celebrity makes thousands of dollars by doing aggressively little work.