Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
With one fell swoop, Scott Disick just accidentally revealed the entire machinations behind Instagram sponsorships by way of an astoundingly lazy copy and paste mishap, a kind of mishap that is impressive in and of itself. While the Instagram has since been deleted, nothing ever really dies on the Internet, and a screenshot survives. Behold, true DGAF-ery in its purest form:
Racked recently discovered that these kind of health brand sponsored celeb posts can be extremely lucrative — like $250,000 kind-of-lucrative — and here is cut and dry evidence of how little effort goes into them.
Another day, another celebrity makes thousands of dollars by doing aggressively little work.