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Pookie and Louisa Burch, the daughters of C. Wonder's Chris Burch, are giving up on clothing for their newish brand Trademark. WWD reports that the sisters will discontinue sportswear starting with the spring 2017 season and instead turn their focus to accessories, which the Burches say is Trademark's best-performing category.
Going forward, the brand will only sell shoes, leather bags, and jewelry, currently priced in the $48 to $700 price range. That means no more ribbed Trademark sweaters, faux fur collared trench coats, or tunic dresses or any other of Trademark's preppy-quirky-boxy staples.
"We're rooted in classics, the pieces are feminine, but with utilitarian shapes," Pookie Burch told Racked when the brand launched in 2014. Racked noted that at the time, Trademark's sole investor and partner was Chris Burch.
Trademark is also shutting down its flagship store in Manhattan. Fun fact: when NYT's Critical Shopper stopped by the Trademark shop in 2014, its racks held only size 2s and 4s. "It just looks better," a saleswoman said told writer Alexandra Jacobs at the time.